Brand Challenge
Tello, a new entrant in the competitive smartphone market, faced the uphill task of building brand trust in a space dominated by global giants. Despite offering high-spec devices at an affordable price, their online visibility and engagement were struggling to convert into actual sales.
BoomX Solution
We crafted a high-impact digital launch campaign focused on relatability and social proof. Collaborating with tech reviewers, lifestyle creators, and budget-conscious influencers on YouTube and Instagram, we showcased real-world performance, camera tests, and “day in the life” stories featuring Tello phones.
Our strategy positioned Tello not just as a budget choice — but as a smart, value-driven upgrade.
Results
- 3.5x ROAS (Return on Ad Spend)
- 41% increase in online sales within 60 days
- 32K+ new social followers gained
- 6.8M+ video views across all platforms
- #TelloChallenge trended on TikTok for 3 days
Testimonial
“BoomX helped us turn a budget phone into a bold, aspirational brand. Their influencer-led strategy gave Tello a strong voice among young, first-time smartphone buyers.”
– Priya S., Brand Manager, Tello
