Brand Challenge

Modish, a rising D2C fashion label, had strong products and a sleek website but struggled to build brand recall and drive consistent conversions. Their social content lacked storytelling depth, and paid campaigns were failing to connect emotionally with trend-conscious Gen Z shoppers.

BoomX Solution

We launched a style-first influencer campaign across Instagram and Reels, blending aesthetic storytelling with micro-fashion creators.
Our strategy centered on “Real Style, Real People” — showcasing authentic outfit pairings, seasonal drops, and behind-the-scenes peeks into Modish’s design process.
We also optimized ad creatives with trend-based hooks and UGC clips to humanize the brand experience.

Results

• 4.1x ROAS (Return on Ad Spend)
• 38% uplift in online sales in just 40 days
• 24K+ new followers across Instagram and TikTok
• 7M+ organic and paid video impressions
• 20% increase in engagement rate on branded content

Testimonial

“BoomX turned our brand into a social movement — their UGC-driven strategy brought Modish’s personality to life. We saw both awareness and conversions grow hand in hand.”
– Neha R., Creative Director, Modish