FitFuel – Premium Fitness Supplements

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Jasmine Tam
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Brand Challenge

FitFuel was struggling to break through a saturated market. Despite high-quality products, their social presence and conversions were flatlining, especially among Gen Z audiences.

BoomX Solution

We launched a full-funnel influencer marketing campaign using micro-creators on TikTok and Instagram. Our UGC-first strategy highlighted authentic before-and-after stories and daily supplement routines.

Results

  • 3.8x ROAS (Return on Ad Spend)
  • 27% increase in conversions within 30 days
  • 22K+ new followers across platforms
  • 4M+ video views on TikTok

Testimonial

BoomX helped us connect with a younger, more engaged audience in a way we never could have on our own. The results speak for themselves.

Maya G., Head of Marketing, FitFuel

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