Brand Challenge

Brew&Co wanted to stand out in the growing coffee subscription market. While their beans were ethically sourced and freshly roasted, customer acquisition costs were rising, and their digital engagement—especially among young professionals—was low.

BoomX Solution

We brewed up a multi-platform content campaign built around storytelling and sensory experience. By partnering with lifestyle micro-influencers and coffee enthusiasts on Instagram and YouTube, we showcased “morning ritual” videos and behind-the-scenes clips from Brew&Co’s roastery.
Our focus was on creating UGC-driven, authentic content that highlighted taste, aroma, and sustainability — not just the product.

Results

• 4.2x ROAS (Return on Ad Spend)
• 35% boost in subscription sign-ups in 45 days
• 18K+ new followers across Instagram and YouTube
• 5.1M+ total video impressions
• 15% higher engagement rate on campaign posts

Testimonial

“BoomX captured the soul of our brand — artisanal, conscious, and community-driven. Their influencer strategy brought our story to life and delivered results beyond expectations.”
– Rohan Mehta, Co-Founder, Brew&Co