Brand Challenge
Verde, a sustainable skincare startup, was struggling to communicate its eco-conscious values in a crowded beauty market. While their products were 100% vegan and plastic-free, the brand lacked emotional connection and awareness among conscious millennial buyers.
BoomX Solution
We designed a storytelling-driven campaign centered around “Beauty That Gives Back.”
Through collaborations with eco-lifestyle influencers and minimalistic content creators on Instagram and Pinterest, we showcased Verde’s natural ingredients, refillable packaging, and impact stories.
Our UGC-first approach focused on transparency and routines — turning everyday skincare into a movement for sustainability.
Results
- 4.6x ROAS (Return on Ad Spend)
- 52% increase in repeat purchases
- 19K+ new eco-conscious followers gained
- 3.2M+ organic video views
- Featured in 5 sustainability blogs within 2 months
Testimonial
“BoomX understood our mission at its core — they didn’t just sell products, they told our story. The campaign made Verde a symbol of mindful beauty.”
– Aisha K., Founder & CEO, Verde
